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How to Add Google Organization Logo Markup to Your Site
Google Organization Markup is a new option that allows your brand logo to appear in Google Knowledge Graph boxes.* Google Knowledge Graph boxes appear in the top right of the search engine results...
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Social Media Implications of 2013 SEO Ranking Factors Report
The 2013 Search Ranking Factors – Rank Correlation Report by SearchMetrics was released a few weeks ago, with some interesting findings for content, SEO and social media campaigns. What caught my...
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LinkedIn Joins the Content Amplification Game, Announces Sponsored Updates
On Tuesday, LinkedIn announced the release of their paid content amplification product, Sponsored Updates. Sponsored Updates allow brands to pay to promote their content to a broader by delivering...
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How to Run a Paid Content Amplification Campaign with Outbrain
Just creating content doesn’t mean users will come consume and engage with it. You must draw attention to the content through owned, earned and paid content amplification methods. Numerous paid content...
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4 Marketing Lessons that Big Brands can Learn from Small Businesses
Guest post by Patrick Jones at PaySimple. Every Fortune 500 company was once a fledgling business; learning the ropes, and testing and trying things for the first time. However as you get larger and...
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The Value of Visual Content: A Facebook Page Post Study [Infographic]
We’ve all heard that visual content is important. But what impact does it really have on your content marketing campaigns? We took at look at more than 2,000 posts from 33 Facebook pages to find out....
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Five Key Themes from SMX Social Media 2013 #SMX
I attended my first SMX Social Media Marketing conference last week, and was quite impressed with the sessions and overall production of the event (although I wasn’t surprised, SMX always does a...
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Facebook Parent-Child Process Overview & FAQ
Facebook’s parent-child integration can be very confusing. Several different types of pages exist with varying functionality, and Facebook is constantly making updates to the format and functionality...
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How to Add a Social Media Dashboard to Google Analytics
Quantifying social media’s exact contribution isn’t easy, but the great analytical minds over at Google are trying to make it simpler and more apparent. Google Analtyics has made some major changes and...
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ClickZ Article: How Social Media is Changing Language
As a self-professed linguistic descriptivist, I believe languages can and should evolve to better represent the culture and environment of their speakers. I know, I know. Your high school English...
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